How do you choose a book if you haven't already received a recommendation?
I find I am quite successful just by looking for a title and a cover that appeals to me! Then I just read the first page and if I like that, then I will read the book. I never read the blurb if I can help it because that gives away the start of the story. Similarly with introductions; I always leave those until I have finished the book because I don't want to be given any hint as to how the story progresses.
This would never work with a film of course! That must be why they need trailers ... although I wish they told you rather less of the story in the trailer. You need to attract people in though; it must be a difficult balancing act.
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